It is a common stereotype that women love shopping and men hate it. While this may not be strictly true, according to Forbes, women do tend to shop more frequently than their male counterparts. Whether you are marketing your brand to women, men, families or kids, you should understand women’s consumption habits and the motivation behind them. Women look for specific things when they are shopping for new products, and the success of your marketing campaign relies on an understanding of these essential elements. Pay attention to the following things women often look for in products.
Every brand is fighting to define itself and win the business of buyers, but identifying what potential customers want and deliberately crafting your products with them in mind can give you the edge your competitors lack. This is certainly true when it comes to marketing to women consumers and building up a consistent customer base.
Women, and shoppers in general, care the most about the quality of the product they are buying. A recent study has revealed that shoppers in the market for luxury goods are likely to prioritize the product’s quality over the buying experience. This is probably also true of women shopping for everyday products, too. A great shopping experience, and an impressive marketing campaign, are useless if the item in question does not live up to expectations. Women have increasingly begun to use websites such as Brand Ballot to get more info on product quality.
The individual quality of an item is not the only thing women and shoppers are interested in. Consumers also want to know that the brand they are buying from is reputable, trustworthy and ethical. How can the average customer determine such criteria, though? Many will look to family and friends for recommendations, but some will consult resources such as Brand Ballot for more information on the company behind a product and the reviews they get from other customers. Resources like these are one of the most vital sources of information for consumers who are looking to make an informed purchase.
Resources such as the ones mentioned above are great for getting a better idea of what to expect from a product. When women shop, though, they want to know the facts, and they want to hear from other consumers who have tried products and provided details. Websites that offer details such as these are the top resource for buyers, and as a company, they are likely to be your best ally. Encourage your satisfied customers to share their experiences online, and you’re sure to find that your customer base will grow, too. Reviews are the savvy shopper’s best asset.
Women aren’t the only shoppers who are increasingly conscientious when it comes to their purchases. Customers everywhere are proving that they care about the quality and reputation of the brands they buy. For companies who want to boost their sales and improve their customer loyalty, understanding this is crucial, and taking advantage of it is a priority that should not be overlooked.