Blogging Schedules: It May Never be “Good Enough”, but that’s Okay

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The blogosphere is made up of countless blogs on an exuberant amount of different topics. There is literally about 500 different blogs that appeal to every one person. That is how big the blogosphere is. While there are so, so many different things people bring up, explore, dissect and discuss on their blogs, when you cut through all the clever wording used to describe what a particular blog is all about what type of content you would expect to find there, there are mainly two different types of blogs–those used to detail, rant and rave about one’s life and blogs built and written by and for corporations. As more and more people start opening up and divulging just about everything that goes through their heads to their prospective audiences and as more corporations seek to identify and connect with their consumers, the line between these two, seemingly separate blog types continues to blur where we, the blog readers, see our favorite blogs writing about and being sponsored by corporations. Before the most recent FTC guidelines have been put into place, most of the time, blog readers did not know when we, bloggers, were just sharing information or were being compensated in some way for what we wrote about products and businesses.

As this already very thin line continues to blur, people who began blogging to divulge, rant, rave and detail their lives on the internet are evolving their blogs into their businesses and in some, albeit rare cases, a person’s blog makes up their entire of the bulk of their household income. While most people put the emphasis of being compensated for blog posts, advertisements and the like on mommybloggers, this trend has and will continue amongst any and all blogs with a significant audience that is deemed a “target audience” by consumers.

Woman Tribune started out as a business-like blog. It was not created merely to divulge about my life, although I have done just that on several occasions and will undoubtedly continue to do so as long as Woman Tribune is up and running, but it was created more-so to provide information and to explore and discuss information that is important and significant in the lives of women everywhere. To put it bluntly, Woman Tribune was created as a business, rather than something fun to do in my down time and because of that, Woman Tribune has always operated with a business-like platform. One of the major things to keep in mind when creating a blog with the purpose of it being a business in mind is that it must always contain recent information. While I do my best to post about relevant, interesting and varied topics, if I let Woman Tribune sit for a few days with no content going up after a number of days, it is pretty much the equivalent of committing blogosphere suicide. It starts to become irrelevant, something easy to gloss over and it becomes forgettable. So obviously, knowing that not only is content king in the blogging world, but frequent content is also king and something that must be kept in mind to sustain your blogging/business, the thought of blogging schedules is guaranteed to come up in your mind at least, oh, about 150 times. A day.

Blogging schedules are tricky. Every “professional blogger” or “internet/blog marketer, “interblog marketer” if you will, repeatedly states in just about every five posts for about five years straight to post on your blog as many times as you’d like, but around the same time every day in order to set your readers on a schedule and give them something to look forward to. This is all well and good, in theory, but can become quite a mess in no time and without any effort.

Firstly, trying to get my readers on some sort of “schedule” of when to expect my new posts seems a little weird to me. A little like parenting and why would I start treating my readers like my children when most of them already have children of their own? To add to this, because most of my readers do have children of their own, that means that while they probably love, and even fantasize, about the thought of having some semblance of a schedule, in reality, that is really not given to most parents. Adding to that, for a blogger to be available at around the same, exact time every day in order to update their blog makes it sound like they are lacking a life, which then again may be why they make the money and can be considered interblog marketers in the first place. Just sayin’…

I have always been a night owl; there is just something about the dark and the quiet that really jump-starts my mojo and really puts me to work. I tip a significant hat to the night time as being a key factor in my web design/development talents and for putting my natural knack for the English language to work as a writer early. I have been on the internet, designing and developing websites, writing (mostly) bad poetry and blogging since I was 13 years old. That is an entire decade of this stuff and for the longest time, I honestly had no idea what I was doing, but it worked and I built a name for myself in the political and feminist blogging worlds early. I thought I had some sort of an idea of what I was doing, but as I founded Woman Tribune and found myself enthralled with this new “blogging business” everyone jumped on the bandwagon of over the course of the past few years, I realized that in order to treat this business like a legitimate business, I was going to have to adapt to some business hours. This is exactly where my blogging schedule goes a bit haywire. Because I am a night owl, I am very often up all night (it’s 5:11am here right now and I have not yet been to bed. You obviously get the picture.) and because of this, I am usually not awake during “business hours,” ie: 9am to 5pm. A lot other bloggers have come out quite frequently to say that they too are night owls or suffer from insomnia and in order to still operate under the disguise, for lack of a better word, of being awake during normal business hours, they simply schedule their blog posts that they have written in advance, to publish throughout the day. I could do this if my WordPress did not consistently refuse to publish scheduled posts, therefore making me believe that my installation of WordPress has developed some sort of technological personality and I am just not ready for my content management system to start taking over my life, and then of course, the world.

Just a few days ago I had stayed up all night and got so, completely tired, but wanted to force myself to stay up all day and “work,” also known as write blog posts which is very much work in my life, this website technically being my business regardless of how much I enjoy doing it, but something dawned on me–something that should have dawned on me quite a while ago. I created Woman Tribune in order to provide information to women and to explore and open discussion about the topics that interest me, and collectively other women around the world. If I stay up all night and sleep all day, yet still provide this same service, then I have essentially fulfilled my obligation. If Woman Tribune has become even the least bit important, or a daily stop on women’s blog hopping and internet stays throughout the day, then it technically should not matter when new posts hit the home page.

When small potatoes bloggers, and yes I do very much consider myself small potatoes, I do not have an ego in the least when it comes to my “online personality,” see the blogs of corporations or really, really big potatoes bloggers updating several times a day it is because most of them have a staff of writers. Most of them have pre-written posts to publish throughout the day to make themselves look more professional, again for lack of a better word, than they really are. Bloggers who have created their own websites and who are the sole bloggers on their websites cannot catch up to the amount of volume being presented on professional and corporate-backed blogs and it is about time that we stop trying to. We don’t have teams or staff, we just have ourselves and if people are still logging onto our websites, then it must be enough and it must be okay.

Do you keep to a blogging schedule? Do you think having a blogging schedule or posting at the same time every day is important?

While I and Woman Tribune, essentially is a “small potatoes” blog, I am very interested in its continued expansion and if any women out there are interested in contributing guest posts or weekly/daily columns to Woman Tribune, please feel free to contact me directly at holly[at]womantribune[dot]com to contribute your awesome blogging talents. I’m sure we could work something out and you would be in pretty good company because for the most part, I kick ass. Again, just sayin’…

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