Is it Gender or Skills that Make a Good Social Media Marketer?

Ten years ago I started working for my husband providing marketing services for his software business. At the time, we were not married and he lived in another state therefore most of our communication was done over the phone. He didn’t have any background in marketing, and figured since I had taken some college courses related to marketing I could turn his business around.

How I wish social media was then what it is today. We were lucky to at least have Instant Messenger.

According to ComScore 2010 US Digital Year in Review women spend more time social networking than men. Women spent approximately 16.8% on social sites in December of 2010 while men spent only 12%.

Today, social media tools are just as much associated with businesses as well as personal lives. Some researchers …

New Missouri Law Bans Teachers From Being Facebook Friends with Students

Missouri Governor Jay Nixon recently signed a new bill into law that bans “student-teacher friendships” on social networking websites like Facebook and Twitter, or any networking website that is exclusive and allows for private communication. The law is intended to keep the personal interactions teachers have with students at an absolute minimum outside of the classroom and to ensure that all relationships are public and strictly professional.

This law is not a bad idea, in theory. There are few advantages for students to have constant access to their teachers outside of the classroom atmosphere and without the supervision of fellow teachers, principals and school boards. The world of social media could arguably aid in teachers’ abilities to mentor and tutor students through group chats, email and instant messaging, but teachers already work a tremendous amount of …

President Obama’s First Twitter Town Hall Event Yields Over 70,000 Tweets

During the 2008 presidential election, one aspect of Barack Obama’s candidacy that make him appeal to the young voters of this country was his and his campaign’s smart use of trending technology. He was the candidate with a Twitter account, who had a blog, and who had made himself an almost-reachable presence to the people who favored him up until election day. Now that he is President of the United States, he has kept up this web service communication with his constituents, and yesterday he answered burning political questions via a Twitter Town Hall event.

The event was hosted by Twitter co-founder Jack Dorsey and to kick off the event, President Obama tweeted from his @whitehouse account about reducing the deficit, a theme that played out heavily …

Twitter Acquires Third-Party App TweetDeck for $40 Million

TweetDeck was the second third-party application I ever used to manage my Twitter chatter. I started with twhirl when I first realized the Twitter website itself wasn’t going to cut it. Keep in mind this was the Twitter website as it stood a few years ago. It has made several advancements to keep users on their website, but even with the implementations throughout the years, people are still very much relying on their third-party apps.

First hitting the scene in 2008, TweetDeck has been one of the most popular and trusted third-party apps. It is packed full of awesome features that make managing not just your Twitter account, but a myriad of different social media accounts–and multiple accounts at the same time–incredibly easy. Unlike a few apps that have risen in popularity, TweetDeck has not …

Help Raise Breast Cancer Awareness with BeeWell for Life and You Could Win an iPad2

This is a Sponsored post written by me on behalf of BeeWell for Life. All opinions are 100% mine.

Current research and medical studies reveal that 1 in 8 women will be diagnosed with breast cancer in her lifetime. Each time one woman is diagnosed with breast cancer, she brings a league of family, friends and loved ones with her to join in the fight against it. The fight against breast cancer is never just the fight of the one diagnosed with it; it is the fight of everyone who has ever known someone who has been diagnosed.

It’s true that countless people have committed themselves wholly to fighting breast cancer, but what every person who has donated their time, resources and finances to this fight will tell you, is that the fight …

Video: “Oregon Trail” and “Carmen Sandiego” Games are Hitting Facebook this February

Once extremely popular games Oregon Trail and Where in the World is Carmen Sandiego are preparing to debut and leave a lasting (and hopefully profitable) impression amongst Facebook users. The Learning Company has recently posted trailers for both games, developed by Blue Fang Games, to garner interest amongst game lovers on the social media platform, as well as those who remember the games from when they originally debuted.

While full details have not been released, we do know that in Oregon Trail you have the ability to form a “wagon party” with your friends and in Where in the World is Carmen Sandiego, players are sent on a global search for criminals with the ability to enlist help from friends along the way.

Take a look at the trailers for the new games inside.