The morning routines of countless people everywhere include a stop at the coffee shop. If Dunkin’ Donuts is your personal choice for coffee on the go, then you will be delighted to know that they have just introduced a brand new loyalty program.

It really surprises me that Dunkin’ Donuts had not yet had a loyalty program. These programs have been commonplace amongst coffee chains, grocery stores, restaurants and fast food joints for as long as I can remember. Luckily, now Dunkin’ Donuts can officially join the world of smart business practices and you can start utilizing their new DD Perks Rewards.

When you register your DD Perks Rewards card (you can purchase a card here), you will immediately start earning unlimited monthly rewards to use however and wherever you please.

You will earn $1 Dunkin’ Dollar for every $20 you spend on your DD Card in a calendar month. You will earn $2 Dunkin’ Dollars for every $20 you spend on your DD Card if your Card Auto-Recharges once within the calendar month. As with all loyalty programs, the more you spend, the more you earn.

Will you be joining the new DD Perks Rewards Program?