Juicy Couture Founders Leave Company

Juicy Couture founders Gela Nash-Taylor and Pamela Skaist-Levy have announced they will be leaving the brand to pursue other projects, including books, television and movies.

Since selling the brand to Liz Claiborne in 2003, the two founders have netted more than $200 million and since that time, their participation in Juicy Couture has been a downward spiral. In 2008, they stepped down as co-presidents of their own brand to become creative directors, making their announcement to leave the brand completely the only logical next step in their edging-toward-exit process. Nash-Taylor and Skaist-Levy did make a brief statement on their departure from the brand, saying:

“We stayed seven years, which is a long time… We’re super-creative girls. We want to bust out and do everything.”

While the founders are definitely trying to exit without too much of a flareup from their fans or anyone else associated with them on a business level, some are speculating that the real reason they have decided to completely leave the brand is because of their scufflings with Liz Claiborne CEO, Bill McComb. It has been said the duo and McComb have gotten into scuffles over the quality of Juicy Couture’s fashions declining after recent reshuffling of Asian manufacturers. McComb has also stated, “As a business gets bigger and bigger, less and less comes from the founding team.”

However, contrary to what McComb has stated about the continued success of Juicy Couture, upscale department stores, including the likes of Neiman Marcus and Bloomingdale’s have been cutting back floor space allotted to the brand after plummeting sales and markdowns. In fact, Juicy Couture’s third quarter sales have dropped 7.8% and while Nash-Taylor and Pamela Skaist-Levy still continue to remain upbeat about its long-term prospects, I have to say that now was the best time to get out with their $200 million and spread their juicy-scrawled asses all over books, movies and television.

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About the Author: Holly Ord

In addition to being the Founder and Editor of Woman Tribune, Holly Ord is a freelance writer, web designer and developer, feminist activist and blogger, and hopeless video game addict. She lives in Northeastern Pennsylvania and has been blogging on liberal politics and gender equality on her personal website, Menstrual Poetry since 2007.

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