“Million in the Mirror” Wins First Ever Army of Women PSA Contest

The Love/Avon Army of Women is the partnership of the Dr. Susan Love Research Foundation and the Avon Foundation for Women. It was created to recruit one million healthy women of every age and ethnicity, including breast cancer survivors and women at high-risk for the disease, to partner with breast cancer researchers and directly participate in the research that will eradicate breast cancer once and for all. They have also committed themselves to challenging the scientific community to expand its current focus to include breast cancer prevention research conducted on healthy women.

I love this community so much because it’s exactly what the name of the community is–it is an army of women who are not going to accept the harsh truth that one in eight women will be diagnosed with breast cancer sometime in their lifetime. They are committed to doing something about it that goes beyond finding a cure; it’s essentially working to ensure that breast cancer doesn’t plague so many women with such devastating effects. They are demanding prevention research so we can prevent breast cancer in millions of women.

The Love/Avon Army of Women have recently conducted a Public Service Announcement contest hosted by Glamour magazine, open to film students from the USC School of Cinematic Arts and New York University’s Maurice Kanbar Institute of Film and Television. Their mission with this contest was to encourage one million women of all ages and ethnicities from across the nation to sign up and be part of the Army of Women movement. In just a one-week period, more than 28,000 Glamour readers and Army of Women members voted for their favorite PSA’s among the four finalists. These PSA’s have and will continue to air on Lifetime Television for Women during Breast Cancer Awareness Month, reading millions of viewers.

The winner of their first-ever PSA contest was recently announced and I absolutely love it! The winner is “Million in the Mirror” by Marc Parees and Ryan Silbert of New York University’s Maurice Kanbar Institute of Film and Television. For their PSA contest win, the filmmakers will receive an Apple Final Cut Studio Package and the opportunity to meet with the senior vice president of production at New Regency Productions.

Check out Million in the Mirror below: