Bras reside in just about every woman’s wardrobe, but a lot of women aren’t wearing the right size bra–seven out of ten women, to be exact. Wearing the wrong size bra or a style of bra that doesn’t fit, flatter or support your breasts also results in a great deal of problems for women. Something as small as wearing the wrong size or style of bra can result in clothes not fitting the best they could or laying right over an ill-fitting bra, back and shoulder pain and even bruising and digging.
By the drastic number of women who are currently wearing bras that don’t fit them right, it is abundantly obvious that women, especially women who are plus size, are severely lacking in the support and freedom to know their bodies inside and out.
While professional bra fittings are available, the first place that pops into my head when I think of places to get a professional bra fitting is Victoria’s Secret and we all know the demographic that VS caters to–the very, very thin demographic. With this same mindset, the women are typically employed by VS (as far as I have seen, at least) are also very thin, modelesque women and when it comes to body shaming and woman shaming in general, no one can be harsher on a woman than a fellow woman. Going along this same wavelength the movie Mean Girls immediately comes to mind, but the cattiness and ill feeling towards other women sadly, does not stop in high school and can in fact escalate through adulthood. When you get right down to it, while VS is a store that provides free professional bra fittings, when plus-size women enter the store and are greeted by someone half their size, women of a certain size are not going to feel completely comfortable and at ease stripping down for a fitting.
Enter: Playtex! Here to save the day! Well, here to save you from your ill-fitting bras, at least.
I have always looked at Playtex as a company who knows real women come in all sizes and they don’t always fit into a certain box. A bra that works for some is not going to work for all and they continue to surprise me with the styles, fits and visual appeal of the products they put out. Playtex knows real women and they know real women have real bra problems.
To help more women find perfect-fitting and comfortable bras that will make them feel supported while also feeling sexy throughout the entire day, they have recently launched a new website and contest.
Playtex Bra Makeover is a site where women can go to apply for a bra makeover or they can nominate a friend who is in desperate need of finding a bra that fits them that they can feel good in. Out of all the nominations, Playtex will pick 10 lucky women to fly out to New York to receive a personalized bra makeover with style expert Alison Deyette.
Alison Deyette knows what goes into making a fabulous look and feeling beautiful. She is a fashion and trend lifestyle expert and has been featured on Bravo’s Millionaire Matchmaker, TLC’s Ten Years Younger, as well as in Good Housekeeping, The Washington Post and O Magazine.
The 10 women selected by Playtex will also star in their very own webisode for the Playtex Bra Makeover website. Not to mention they will also walk away with some awesome Playtex products.
The last day to enter for the Playtex Bra Makeover is this Friday, May 21st, so head on over to PlaytexBraMakeover.com and enter today!
Disclosure: By posting this information, I am entered into a contest to win a free bra from Playtex. I did not receive any compensation for this post and thoughts and opinions expressed are my own.