The Psychology of Color [Infographic]

Did you know that fast food restaurants like McDonald’s, Wendy’s, and Pizza Hut use the color red in their logos because the color red is proven to stimulate the appetite? Or that blue is often used in corporate logos because the color blue represents feelings of something being non-invasive?

Even more interestingly, did you know that during the 15th century green was the preferred color choice for wedding gowns because green has long symbolized fertility? White wedding gowns were not always the norm, which is a pretty radical thought when you look at the wedding industry today.

There is an unspoken psychology behind colors and how they make us feel–whether we like it or not. The following infographic explores color psychology, including what specific colors have long symbolized and why, as well as what colors are best suited for the walls of a particular room in your home, which I will definitely be taking note of when I move into my new home next month.

Psychology of Color [Infographic]
Courtesy of Painters of Louisville

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7 thoughts on “The Psychology of Color [Infographic]”

  1. I always find this sort of thing fascinating! It is interesting though– red does not have the stimulate my appetite effect on me, people always say it is supposed to, but it tends to be the opposite! I definitely agree with the blue as well as the colors associated with luxury. Interesting the associations our mind builds.

  2. Wow, very informative article! I had no idea that the color red increases your appetite, or that wedding dresses used to be green, or a lot of the other stuff!

    Blue is my favorite color, so I would most likely paint an office in my home blue anyway! I love the idea of lavender in the living room, but I’m not a huge fan of the color green in general, so painting the bedroom green?? I’d have to really think about that!

  3. I love information like this… I’ve always been drawn to the greens and blues and lavenders..

    I really don’t think Red makes me hungry though.

  4. What a great article! The colour you paint a room makes such a difference to how you feel in it e.g. I always find blue rooms to be very cold. I painted my son’s room yellow when he was a baby as I thought it looked cheerful and he cried a lot in that room – I feel so guilty now!

  5. What a great infographic! I think perhaps that some of these colour associations are culturally entrenched though. Also the male/female blue/pink dichotomy is relatively recent in our own history.

  6. That’s for this infographic!
    You always have the feeling that colors affect in different ways, but it is great to find research and data about it.
    I will be using this information in the near future!

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