As part of a marketing campaign for The Sisterhood of the Traveling Pants 2, the cast is helping out Habitat for Humanity in New Orleans.

If you’re thinking, what on Earth does a movie about four friends and a magic pair of jeans have to do with Habitat for Humanity you will surely be surprised. Alexis Bledel stated in an interview, “They are recycling jeans and making these tubes for insulation that will help insulate the houses they are building down there.” See, get it? Magic jeans, using jeans for insulation. Yeah!

The sisterhood aren’t the only ones helping out with this amazing project; Cotton Inc., GUESS, and Warner Bros. Pictures are spreading the word about the Habitat project to people who are purchasing GUESS products and if you’re one of those people, you should also be aware of the fact that you also have the opportunity to help with the efforts in New Orleans simply by turning in old pairs of jeans you may have laying in back of your closet gathering dust. Not only that, but if you do turn in a pair (or multiple pairs) of your old jeans, you will receive a discount on your new purchases for every pair of jeans you turn in. Your old jeans will be reclaimed into cotton and turned into energy efficient insulation.

So get out there, buy some new pairs of fabulous jeans, bring in the old jeans you never wear anyway and get a discount on said fabulous jeans. It’s as simple as that!

Oh, and if your Gilmore Girls antennae goes up at the mention of Alexis Bledel and you’re like me and so many other Gilmore Girls fans, Alexis was also asked in the interview about a Gilmore Girls movie coming out to which she replied with she didn’t know and hadn’t heard anything. Come on Gilmore Girls cast, crew and writers, we want a real ending! Give us a movie and shut us up, please.