Business owners who want to ensure that their companies become increasingly productive and powerful should access strategies that help them realize this professional vision. Although there are many business-building techniques you could access to accomplish your objective, giving back to your community can be particularly effective in facilitating profound, ongoing growth. Here are three reasons why:
1. Personal Growth
Giving back to your community is a simple and effective way to help those in need. Once you experience the reality of positively contributing contributing to the life of another individual, you will likely find yourself growing in important areas, such as your capacity to empathize and use emotional intelligence to recognize the needs of others. All of these areas of personal growth will make you a more effective business person as you become more capable of interacting with people from all walks of life.
One great example of philanthropic work that likely engendered personal growth transpired when the companies Palmco and Columbia Utilities teamed up. Together, these organizations are donating a portion of their proceeds to the American Childhood Cancer Organization (ACCO). The proceeds will help children fight cancer and reclaim their lives.
2. Giving Back Promotes Team Unity
In addition to facilitating personal growth, giving back to your community can help build your business by promoting team unity. When you decide to undertake a philanthropic project, many, if not everyone in your company, will need to work together to make the event as successful as possible. Through this process, your employees will likely get to know one another on a more personal level. Also, philanthropic projects tend to be fun and put people in a good mood as they recognize that they have the power to improve the quality of another individual’s life. The feeling of team unity and positive memories created through volunteer work oftentimes results in your employees working together in more effective, amicable ways that optimize your daily operations.
3. Philanthropic Work Helps Build Your Business
One final reason why giving back to your community is important pertains to the fact that philanthropic work helps build your business. This process can transpire in numerous ways. For example, local citizens who hear that your business has done a can drive or has given a scholarship to someone in need will likely formulate a positive opinion of your organization. This type of positive brand recognition will oftentimes translate into people becoming lifelong, loyal customers. Additionally, doing philanthropic work enables you to meet prospective business owners who will likely help push your company forward in powerful, productive ways.
If you’re ready to take your business to a new level of efficacy and excellence, know that giving back to your community is a great way to make it happen. Philanthropic work is important because it engenders personal growth, builds team unity, and provides you with networking opportunities. With these realities in mind, be sure to start planning a company-wide volunteer project as soon as possible!
Top photo: zenlight/Flickr