Category Archives: Tech

adgridwork Production Analysis

adgridwork

adgridwork is a new site that functions along the same lines as BlogRush. Their mission is to provide free advertising for websites.

The mission is outstanding. As soon as BlogRush launched, bloggers flocked to it by the thousands and they saw a turnout with blogger participation that they most likely did not foresee. The same goes for adgridwork. Bloggers are jumping on the bandwagon with this website because let’s face it, who doesn’t love free advertising? The more people being introduced to your website, the better and I’m no different.

I used to use BlogRush on this website, as well as another site I run and after a trial of 30 days, I logged in to see what my statistics were. Like many bloggers who have used this website, I saw no significant difference in the traffic I was receiving and decided to stop using the program. adgridwork has proved to be the same.

I tested adgridwork out for a trial period of 30 days at my other website, which already does decent with traffic, especially for being a newer website. After the 30 days, I logged into the website to check out my statistics.

adgridwork summary

As you can see from the summary above, an ad for my website was requested and shown on other websites several thousand times; however, the traffic received from using adgridwork was two hits.

When dealing with advertising, many factors must go into why (in most cases) ads prove ineffective.

First of all, people tend to spend a very large portion of their days online. What they do online includes checking their email. If you use an email provider such as Gmail, such as I do, or any other web platform email, you are seeing ads immediately and ads are displayed during the entire duration that you are logged in.

Social networking websites such as MySpace and Facebook are also very large contributing factors as to why people spend so much time online. These websites are great time wasters and also (although MySpace has a much higher ad count than Facebook and other sites due to how extremely popular it is) display ads throughout their websites.

Another grossly large detail in ad campaigns is that almost all bloggers are looking to make money online. Blogging for profit has become extremely popular and those who are looking for blogging to literally pay off are latching onto websites such as BlogRush, adgridwork and many others in order to get free advertising to their websites so they move up in rank and then they fall prey to blogging for money resources such as PayU2Blog, PayPerPost, Text-Link-Ads and a myriad of others. In addition to these obvious-ads people are placing on their websites in order to receive income from their blogs, almost every blog right now has Google Adsense ads running on their websites, myself included.

Due to the amount of people in the blogosphere and those who are looking to get their websites known, once someone sees the same ad set up several thousands of times on several thousands of different websites, your mind become numb to them. The mind simply refuses to register that they are even there because of the amount of times you have already seen them–You simply do not notice them anymore. If you’re not even noticing that ads are on a website to begin with, what makes people think that others are going to click on their ads? To the random person, they are seeing your blog and reading what you have to say but they are not seeing your ads because of the amount of times the same, exact set up has been seen on many different websites.

With taking all of this into consideration, it is no wonder that while my ad had been displayed over 12,000 times, only two people actually saw it and clicked on it.

Another fact to mention is that when looking at ads that were being placed on my website through adgridwork, the same six ads kept showing up over the course of a month. So, perhaps when adgridwork takes the blogging world by storm and more people sign up, more ads will be displayed since that only makes sense, but when signing up with these free advertising websites, we must take into consideration that the outcome of them are most likely not going to be effective, as less than 1% of people are actually clicking on them in the first place.

I am taking the adgridwork ads off of my other website today and perhaps I will test out other programs to see if they prove to be any better; however, I am not counting on it.

Blogging Basics: Do You Have What it Takes?

woman on computer This past year has easily been marked the year of the blog. Not only does virtually everyone keep a blog, whether it be on their own domain, their MySpace page or LiveJournal, but it is also the time where more and more people are realizing the amount of money that can be made by blogging. But here’s a tip for anyone looking to create their household income by blogging: It isn’t as easy as it looks.

There are many bloggers out there that are pulling in annual six-figure incomes. Some aren’t making as much, but quite a few are able to live a decent lifestyle by what they make through their websites. Darren Rowse of ProBlogger is one of the top people in the blogging world right now; just look at the domain name! His website is dedicated to blogging for profit and teaching others how to benefit from blogging. Amanda Harris of Pajama Mommy is another person who not only makes a significant amount of money from her website, but her business posts go into more detail on how to do so. Another one of my personal favorites is Courtney Tuttle, who is the blogging bible as far as internet marketing goes. So how are they doing it?

Each and every successful website has a webmaster behind the scenes who has spent hours upon hours (I cannot stress the amount of time enough) marketing their websites. When thinking of your new website, think of it as practically raising something. Your website needs a lot of love and attention and if you let it go for even a few days, you have potentially lost a great deal of readers.

It takes months to build up an audience for a website and when you succeed in doing that, you cannot stop. One of the drawbacks of the internet and the society we live in today is that we 1: want instant gratification and 2: have the attention span of a gnat. Your website must bring a lot to the table that appeals to a wide variety or a large group of people and always keep in mind that there are trillions of websites on the internet today–Why do these people want to read your website? What do they get from reading your work?

If you’re thinking about blogging for profit ask yourself these few questions:

  • How much time can you wholeheartedly dedicate to your website?
  • Does your website appeal to a large group or wide variety of people?
  • What makes your website different than the trillions already on the internet?
  • If this wasn’t your website and you happened to stumble upon it, would you visit again?

This is just the very tip of the iceberg but I plan to dissect blogging for profit in several steps so check back frequently!