Which do you prefer, Dunkin’ Donuts or Starbucks coffee? Well, if you’re like 54.2% of frequent (or obsessive) coffee drinkers, you would be shouting from the rooftops about just how much you love Dunkin’ Donuts. I mean, come on, there is absolutely nothing bad to say about Dunkin’ Donuts coffee (their flat bread sandwiches, however, well yes, there are a lot of negative things you can say about those) it’s insanely affordable and downright delicious and according to that 54.2% of frequent coffee drinkers, it’s better than Starbucks, not to mention more than half the price of what a Starbucks coffee costs.
An independent taste test was conducted by A&G Research Inc., under the counsel of claims test advisor Al Ossip, of coffee drinkers across ten major US markets last May and June. The US markets included Atlanta, Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, Miami, New York City, and Starbucks’ own home of Seattle. The taste test included 476 adults, all of which had consumed regular, brewed coffee within the past week.
A&G Research served each of the participants fresh packaged coffee in the most popular flavor purchased in each brand’s stores, Dunkin Donuts Original Blend and Starbucks House Blend. The coffee was brewed using the exact equipment recommended by each brand and was served black.
The independent taste test results clearly showed where each coffee brand stood when it came to consumers because among all participants, 54.2% preferred Dunkin’ Donuts coffee compared to just 39.3% who said they preferred Starbucks and 6.3% expressed no preference.
Dunkin Donuts was founded in 1950 and with a little under 60 years in the coffee-making business, this taste test has proven that no other coffee chain, sofas, music and ambiance included, can be matched by Dunkin’ Donuts, which is proven with the fact that nearly 1.5 billion cups of coffee are sold each and every single year by Dunkin Donuts.
Above all, this taste test has proven that America really does run on Dunkin.
Visit Dunkin’ Beat Starbucks to see how Dunkin’ Donuts unmistakably delicious coffee is made and also for hot deals going on at Dunkin’ stores near you!
Where I live (SF Bay Area) there haven’t been a DD in almost twenty years, but I have heard that people do prefer DD over Starbucks. I prefer almost any coffee; fair trade, organic from independent shops over a national (actually worldwide) chain any day! I just dont think Starbucks has good coffee.
I totally miss DD – we don’t have it out here in LA. SB coffee is best when brewed at home -they always seem to burn theirs. Better to get American’s or other espresso drinks at SB rather than regular brew…yes, I think about coffee a lot.
Mmmm….coffffeeeee….
Dunkin Donuts have tried at least 3 times that I remember (past 20 years) to break into the market in my country. And three times fail.
Starbucks as well has closed about 90% of their stores here.
The reason both have failed – really, really poor coffee and with Starbucks I can also add horrible service.
There are many great coffee stores around, no-one needs to buy their poor quality, mass market coffee.
except the fact that some dunkin donuts employees steal 25 cents from each person.. yea check your change because no one usually does.
I think the fact is that it is publicity, any publicity is good even if it’s bad publicity.
I have seen negative publicity push sales up in companies by 23% over a 7 period. So it does work.
Graham Gallagher
Marketing DIrector.